Working time 10:00-22:00
ROLF EKROTH

Having split with his backers Rolf Ekroth made his debut as an independent designer last season. His spring collection is very much a sequel to the last, in ways material and thematic. The designer continued to mine his interest in rustic Finnish dress vernacular, and found new ways to used pre-existing pieces and fabrics, including collaborating with Aalto graduate Aleksandra Hellberg to use natural dyes (onion skins from grocery discards, madder, and the like) for tie-dye-ish effects

Ekroth’s starting point was Finnish Midsummer, which he filtered through his favored hobby horses, horror films, and sci-fi. Lore has it that if a woman places seven flowers under her pillow on the summer solstice she dreams of the one she will love. Ekroth took that tradition and created metal pins with a flower motif and applied them like amulets on a suit. Overall, Ekroth succeeded in evoking the pagan and the futuristic at once.

His focus on function and protection felt very current. These preoccupations are longstanding ones for outdoor brands and the military (and they’ve tended to skew masculine). Lately, they’ve seeped into designer menswear and are present in Ekroth’s work as well. He’s not following a trend though; having fulfilled his service duties, Ekroth has first-hand experience of clothes that have to work for the wearer.


Shown under the aegis of Pitti, his spring collection was modeled by men and women, which is how the designer is used to seeing his clothes as his girlfriend borrows liberally from his wardrobe. Yet gender, and sex, seem subordinate here to the urgency of survival, even if that means surviving rush-hour, or an all-night rave. These are clothes that communicate that they are adventure ready and “have your back.”

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ROLF EKROTH GREEN DYET HOODIE

ROLF EKROTH

ROLF EKROTH GREEN DYET HOODIE

$274.47

ROLF EKROTH

ROLF EKROTH GREEN DYET HOODIE

$274.47 $392.09

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ROLF EKROTH RED DYET HOODIE

ROLF EKROTH

ROLF EKROTH RED DYET HOODIE

$296.73

ROLF EKROTH

ROLF EKROTH RED DYET HOODIE

$296.73 $423.89

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ROLF EKROTH FLOWER PRINTED ANORAK

ROLF EKROTH

ROLF EKROTH FLOWER PRINTED ANORAK

$315.35

ROLF EKROTH

ROLF EKROTH FLOWER PRINTED ANORAK

$315.35 $450.50

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ROLF EKROTH FLOWER PRINTED SWIM SHORTS

ROLF EKROTH

ROLF EKROTH FLOWER PRINTED SWIM SHORTS

$211.47

ROLF EKROTH

ROLF EKROTH FLOWER PRINTED SWIM SHORTS

$211.47 $302.10

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ROLF EKROTH DOUBLE LAYER RAINCOAT FLOWER PRINT

ROLF EKROTH

ROLF EKROTH DOUBLE LAYER RAINCOAT FLOWER PRINT

$478.59

ROLF EKROTH

ROLF EKROTH DOUBLE LAYER RAINCOAT FLOWER PRINT

$478.59 $683.70

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ROLF EKROTH RED RAINCOAT

ROLF EKROTH

ROLF EKROTH RED RAINCOAT

$315.35

ROLF EKROTH

ROLF EKROTH RED RAINCOAT

$315.35 $450.50

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ROLF EKROTH RED PRINTED SWIM SHORTS

ROLF EKROTH

ROLF EKROTH RED PRINTED SWIM SHORTS

$211.47

ROLF EKROTH

ROLF EKROTH RED PRINTED SWIM SHORTS

$211.47 $302.10

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ROLF EKROTH GREEN PRINTED SWIM SHORTS

ROLF EKROTH

ROLF EKROTH GREEN PRINTED SWIM SHORTS

$211.47

ROLF EKROTH

ROLF EKROTH GREEN PRINTED SWIM SHORTS

$211.47 $302.10

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ROLF EKROTH PINK DYET SWEATSHIRT

ROLF EKROTH

ROLF EKROTH PINK DYET SWEATSHIRT

$263.41

ROLF EKROTH

ROLF EKROTH PINK DYET SWEATSHIRT

$263.41 $376.30

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ROLF EKROTH PINK DYET HOODIE

ROLF EKROTH

ROLF EKROTH PINK DYET HOODIE

$296.73

ROLF EKROTH

ROLF EKROTH PINK DYET HOODIE

$296.73 $423.89

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ROLF EKROTH GREEN TROUSERS WITH DRAWSTRINGS

ROLF EKROTH

ROLF EKROTH GREEN TROUSERS WITH DRAWSTRINGS

$378.42

ROLF EKROTH

ROLF EKROTH GREEN TROUSERS WITH DRAWSTRINGS

$378.42 $540.60

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ROLF EKROTH GREEN COAT

ROLF EKROTH

ROLF EKROTH GREEN RAINCOAT

$315.35

ROLF EKROTH

ROLF EKROTH GREEN RAINCOAT

$315.35 $450.50

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